Two short months after we invested in Society Brands, the company announced its first institutional capital raise of $204 million.
Society Brands, an Amazon aggregator built for and by founders, quickly became one of the best-funded Amazon aggregators globally and in a prime position to grow its portfolio to over $1 billion in revenue in the next few years.
We were excited to see such rapid success, but we’re even more excited to see Michael Sirpilla and his team focus on future growth.
They reaffirmed their growth plan several weeks later by purchasing the Arkansas-based Amazon brand management agency OmniiX. This acquisition provides the required marketing firepower to advance Society Brands even further.
This is a remarkable accomplishment for our fund – proving our ability to identify and participate in otherwise inaccessible and highly competitive deals. We are grateful to Michael and his team for allowing us to participate and excited for things to come!
